01↗
Connect
Start with what you already have.Bring CRM, DMS, inventory and site activity into one data layer.
CRM + DMS + ANALYTICS AUTOMOTIVE DATA. CONNECTED.THE CUSTOMER DATA PLATFORM FOR AUTOMOTIVE
Your customer data.
Your next audience.
One connected loop.
Connect your customer data, activate audiences and bring sales outcomes back into the next campaign. LinkOne is the platform behind your team’s next move.
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150+ dealerships. 34 agencies.
Built for in-house teams and media agencies.
Fits your stack.
Closes the gaps.
Closes the gaps.
VinSolutionsCDK GLOBALtekionGoogle AdsMetaTHE TRADE DESK
01 / THE MISSING CONNECTIONYour data knows more.
Your data knows more.
Put it to work.
Your CRM knows who’s interested. Your DMS knows who bought. Your ad platforms know who they reached. LinkOne brings those stories together.
02↗
Understand
One customer. A fuller picture.Deduplicate records and connect activity at the shopper and household level.
UNIFIED CUSTOMER RECORD03↗
Activate
Reach the right next customer.Build audiences from real buyers and suppress recent purchasers and opt-outs.
AUDIENCES + SUPPRESSION04↗
Measure
Bring the sale into the story.Match sold vehicles to recorded media touchpoints across channels.
SOLD-VEHICLE MATCHBACK02 / BUILT AROUND THE SALELess disconnected data.
Explore the platform ↗Less disconnected data.
More informed decisions.
01 — CUSTOMER INTELLIGENCEKnow the customer.
Know the customer.
Beyond the lead.
Sales, service, leads and site visits belong in the same conversation. Build a more useful customer record, then make it the foundation of your next campaign.
- Connect records across your existing systems
- Build audiences from your actual buyer base
- Keep recent buyers out of acquisition campaigns
UNIFIED CUSTOMER RECORDILLUSTRATIVE
One household.
The whole relationship.Customer ID · LO-2048 · Sample record
The whole relationship.Customer ID · LO-2048 · Sample record
CRMLead connected✓
DMSPurchase connected✓
ServiceHistory connected✓
RECENT BUYERAcquisition suppression On ✓
THE PATH TO PURCHASEILLUSTRATIVE
▣CTV
◎SOCIAL
⌕SEARCH
✓SOLD
Clicks tell part of the story.
Sales bring it into focus.
Available media touchpoints → Matched DMS sale
02 — SALES ATTRIBUTIONThe journey doesn’t
The journey doesn’t
end at the click.
Connect sold-vehicle records to the households and media that preceded them. Give your team a shared view of what happened on the way to the sale.
- Matchback across CTV, display, social and search
- Explore recorded paths to purchase
- Make the next budget conversation more informed
A clearer view, with honest boundaries: matchback shows an observed connection. It does not, on its own, establish incremental lift or causation.
THE LINKONE FEEDBACK LOOPThe sale is a signal.
The sale is a signal.
Put it back to work.
Connect your data. Activate it. Bring the results back into the next audience—and give your team more to work with every time.
One connecteddata workflow.SALES INFORM WHAT’S NEXT
Start with the relationships you already have.
Bring CRM, DMS and site signals into a connected customer view. Sales and service records give your audiences a foundation in your own business.
- INPUT
- CRM · DMS · Site activity
- OUTPUT
- Connected customer records
LinkOne connects and organizes your data.
Give every audience a reason to exist.
Build segments from customer relationships and purchase history. Use buyer-based seeds, recent-purchaser exclusions and opt-outs to shape who you want to reach.
- INPUT
- Customer records · Audience rules
- OUTPUT
- Defined audiences and exclusions
Your team sets the audience strategy in LinkOne.
Put your data to work where you buy media.
Send audiences to supported media destinations. Your in-house team, agency or Demand Local Media manages the campaign in the relevant advertising platform.
- INPUT
- Eligible audiences · Supported destinations
- OUTPUT
- Audiences available for activation
Your media operator controls budgets, creative and buying.
Bring the actual sale into the picture.
Match sales records with available media exposure. Explore the recorded touchpoints that preceded a purchase and give your team a shared view of the journey.
- INPUT
- Sales records · Available media signals
- OUTPUT
- Matched sales and paths to purchase
LinkOne reports observed connections, not proof of causation.
The next campaign starts with more context.
New sales feed back into your customer data. Use updated buyer records to refresh audience seeds and exclusions, while your team uses attribution insights to guide the next campaign.
- INPUT
- New sales · Matched-buyer insights
- OUTPUT
- Updated audiences. Better-informed decisions.
LinkOne supplies the data. Your team decides what comes next.
01 / Connect
Connections and update timing depend on your source systems, supported destinations and configuration.
Explore the connections ↗04 / YOUR TEAM. YOUR WAY.Built for the people
Built for the people
behind the numbers.
FOR DEALERSHIPS ↗From the showroom
Your strategy.
From the showroom
to the boardroom.
Know your buyers, connect your channels and bring real sales into your marketing conversations.
Explore LinkOne for dealers ↗FOR AUTOMOTIVE AGENCIES ↗Your strategy.
A stronger data layer.
Bring your media expertise. Connect client data, activate audiences and tell a fuller performance story.
Explore LinkOne for agencies ↗YOUR DATA STAYS YOUR ADVANTAGE
Our approach to data ↗Connected. Not pooled.
Your first-party data supports your campaigns, with hashed identifiers and role-based access.
05 / ONE PLATFORM. YOUR CHOICE OF OPERATOR.Your team. Your agency.
Your team. Your agency.
Your LinkOne.
The data platform stays connected. You choose who develops the strategy and runs the media.
Keep the controls.
Give your own team connected customer data, audience activation and sales reporting to support the way you buy media.
Explore your workflow ↗Bring your expertise.
Keep the strategy and client relationship. Use LinkOne as the data and measurement layer behind your campaigns.
LinkOne for agencies ↗Add a media partner.
Work with Demand Local Media for strategy, planning, buying and optimization, powered by the same LinkOne platform.
Explore Demand Local ↗LET’S CONNECT THE DOTSConnect your data.
See LinkOne in action ↗
Connect your data.
Build what comes next.
See LinkOne in action ↗A platform walkthrough built around your systems, your team and your goals.