Know who you’re talking to.
Bring CRM, DMS, inventory and site activity together. Deduplicate records to build a more complete view of shoppers and households.
- CRM and DMS connections
- Customer and household matching
- Sales and service history
LINKONE / PLATFORM
From customer data to the next campaign.
Connect customer records, activate first-party audiences and bring sales outcomes back into your workflow. LinkOne gives your operators a shared data foundation across the campaign lifecycle.
See it in action ↗Put your buyers to work.
Create audiences grounded in your own customer relationships. Send them to supported ad platforms and keep recent purchasers and opt-outs out of acquisition campaigns.
- First-party audience building
- Buyer-based lookalike seeds
- Recent-buyer and opt-out suppression
Connect the sale to the journey.
Match sold-vehicle records to available media touchpoints. Understand which channels reached matched buyers before purchase.
- Sold-vehicle matchback
- Cross-channel journey reporting
- Household and identity matching
Choose who runs the media.
Use LinkOne with your in-house team or agency. Demand Local Media also uses the platform and offers media strategy and execution when you need a partner.
- Platform-only for agencies and in-house teams
- Optional media services from Demand Local Media
- A shared reporting foundation
THE LINKONE FEEDBACK LOOPThe sale is a signal.
The sale is a signal.
Put it back to work.
Connect your data. Activate it. Bring the results back into the next audience—and give your team more to work with every time.
One connecteddata workflow.SALES INFORM WHAT’S NEXT
Start with the relationships you already have.
Bring CRM, DMS and site signals into a connected customer view. Sales and service records give your audiences a foundation in your own business.
- INPUT
- CRM · DMS · Site activity
- OUTPUT
- Connected customer records
LinkOne connects and organizes your data.
Give every audience a reason to exist.
Build segments from customer relationships and purchase history. Use buyer-based seeds, recent-purchaser exclusions and opt-outs to shape who you want to reach.
- INPUT
- Customer records · Audience rules
- OUTPUT
- Defined audiences and exclusions
Your team sets the audience strategy in LinkOne.
Put your data to work where you buy media.
Send audiences to supported media destinations. Your in-house team, agency or Demand Local Media manages the campaign in the relevant advertising platform.
- INPUT
- Eligible audiences · Supported destinations
- OUTPUT
- Audiences available for activation
Your media operator controls budgets, creative and buying.
Bring the actual sale into the picture.
Match sales records with available media exposure. Explore the recorded touchpoints that preceded a purchase and give your team a shared view of the journey.
- INPUT
- Sales records · Available media signals
- OUTPUT
- Matched sales and paths to purchase
LinkOne reports observed connections, not proof of causation.
The next campaign starts with more context.
New sales feed back into your customer data. Use updated buyer records to refresh audience seeds and exclusions, while your team uses attribution insights to guide the next campaign.
- INPUT
- New sales · Matched-buyer insights
- OUTPUT
- Updated audiences. Better-informed decisions.
LinkOne supplies the data. Your team decides what comes next.
01 / Connect
Connections and update timing depend on your source systems, supported destinations and configuration.
Explore the connections ↗