Five questions. One illustrative scenario.
How much of your ad budget is reaching people who already bought from you?
Explore what an assumed overlap with existing customers could mean for your budget. This scenario uses your spend band, not measured campaign data.
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Your illustrative annual overlap
This scenario applies an assumed overlap range to your spend band. It is not a measurement of wasted spend or a forecast of savings. Discuss your actual audience and suppression setup with the team.
Discuss my audience setupHow this works
- How is the estimate calculated?
- From your monthly spend band and the share of ad impressions that reach existing customers when no owner-base suppression list is in place. It is an estimate, not a measurement — the rate and its source are shown on screen with your result.
- What is owner-base suppression?
- Excluding people who already bought from you from prospecting campaigns. Without it, a portion of every campaign is spent re-advertising to customers who are already in your CRM. It requires connecting your CRM or DMS to your ad platforms as a suppression audience.
- What happens after I submit?
- You see the estimate on screen. The form indicates whether responses are saved; when running locally, nothing is saved or emailed. You can choose to contact the team to review your actual audience setup.